Online advertising influenced by offline activities

first_imgWiertz Sebastien – Privacy used under Creative Commons license  http://www.flickr.com/photos/wiertz/6092000030/When I wrote last year about Online privacy, the message was that our perceptions of online privacy revolve around the use of information we consider private or personal in a context we weren’t expecting. This post will take a look at how our offline behavior and information is being used to influence the advertising we see online – in particular, ads on Facebook.Your first reaction may be that there’s no way that your Facebook identity can be connected to your offline activities, but that’s not correct. There are a large number of companies, called data brokers, that gather information from a variety of sources, and link that information to create a profile of an individual. Once these data brokers have an email address linked to an individual, they can use that to create targeted advertising campaigns through Facebook.What kinds of information do data brokers collect?To understand the kinds of information that data brokers collect, it’s instructive to take a look at the company Acxiom.  According to their document, Understanding Acxiom’s Marketing Products, Acxiom has both household and individual data, including name, address, telephone, email, gender, education level, occupation, voter party, date of birth, marital status, number of children in household, children’s age ranges, household interests, home owner status, home purchase date, home loan amount, home market value, and much more. This data comes from a variety of sources, including public records (marriage licenses, property transfer and tax records, etc.), self-reported survey information, purchase information, etc. Axciom then uses this information to provide services to its customers including targeted or addressable advertising. Axciom states that they don’t share sensitive data, that any individual record contains only a subset of data that they collect, and that data may be combined to create “inferred elements.”How can this information be connected with my Facebook profile?The Electronic Frontier Foundation EFF) recently wrote about the details of how data brokers are able to partner with Facebook to show you targeted ads. In brief, data brokers provide Facebook with a hash (a hash is derived summary of an original value that is not reversible, so the original value is obscured) of an email address for each user they’d like to see a particular ad. Facebook then compares that hash to the hashes of the email address of each Facebook user. When there is a match, the two parties can be confident that it is the same person, even though they didn’t share the actual email address with each other. Facebook is then able to present the purchased ad to the user. In turn, Facebook provides information back to the broker about the success of the ad and aggregate demographic information about the viewers.A simple, contrived exampleIt may be easiest to get a sense of what’s happening through a fictitious example: A data broker would like to advertise dog food on Facebook, but only display that information to dog owners. In their dataset, the broker has stored publicly available dog license information and associated that with particular individuals whose email addresses they have also determined (through surveys or commercial entities.) The broker gives Facebook a list of hashed email addresses (they don’t share the actual email address) and Facebook compares that list to their own list of all hashed email addresses associated with Facebook accounts. The dog food ad is displayed to each user who is on both lists. So, even if a user has never posted about their dog on Facebook, they could see ads that are targeted to them based on offline information.So what?Is this a privacy violation? It likely depends on your perspective. Data brokers would contend that the information they gather is publicly available or shared by the individual. Facebook would contend that the resultant ads have greater relevance to the user, and are more desirable than displaying random ads to each user. The individual may find it creepy that Facebook appears to “know” about things that they did offline and did not intend to share with Facebook. The user may not have thought that licensing their pet would lead to them getting pet supply related ads on Facebook.As technology makes the sharing and combining of this sort of data easier, we can expect to see more examples like this. I remember a conversation from 15 years ago with a friend that sold life insurance. He would hire a college student to go to the county records office and get the information on marriages and births, so he could send the people letters offering his services.  Now that large companies are combing through and digitizing these records, they are public in a way we may not be thinking.How can I stop it?The EFF article has information on how to opt out and what that really means. Unfortunately, there is no central clearinghouse where you can opt out from all data brokers at once, and opting out does not mean that data brokers will stop collecting your data. Opting out only affects how the data broker will use your data.Sign of the timesMany people have had the experience with physical junk mail, of suddenly receiving a flood of mail related to something they’ve done, like receiving extended warranty offers after purchasing a car. It appears that online ads have become the analog of junk mail, targeting you based on information gleaned elsewhere. As long ago as 1999, Scott McNealy, then CEO of Sun Microsystems, was quoted, “You have zero privacy anyway…Get over it!”The only things that are truly private are those things known only to you. Once others know our actions, behaviors, or information, it is no longer private and we are confronted with how that information is used and in what context. Controlling our expectations and how others use the information we leave scattered in our wake is a challenge we will continue to face.– An excellent explanation of the technical aspects of the data broker / Facebook relationship – Security Now podcast Epsiode 404 with Steve Gibson from the TWIT Network.Author: Stephen Judd (+Stephen Judd, @sjudd)This article was originally published Tuesday May 21, 2013 on the Military Families Learning Network blog. This work is licensed under a Creative Commons Attribution 3.0 Unported License.last_img read more

Maharashtra government formation: NCP-Congress-Shiv Sena common minimum programme to strive for policy direction

first_img Need for consensusAmong the key issues to be discussed is the distribution of Cabinet and State portfolios and posts in various corporations. “The issue of who will become the Chief Minister is sorted. That post will be with the Sena. But there will be talks about appointments to corporations, the Rajya Sabha and the Legislative Council. We have to reach a broader consensus before going forward,” a senior Congress leader said.The CMP will focus on a broader strategy for the next government. “Distribution of portfolios is certainly an issue being discussed, but we have to decide on policy matters such as farm loan waiver, infrastructure projects, industrial growth and the financial condition of the State. There has to be a road map, and we will chalk out the broader picture,” the Congress leader said.The NCP MLAs held a meeting on Wednesday morning where Mr. Ajit Pawar clarified that his party and the Congress would clear certain points following which talks will be held with the Sena on the CMP.“We are not in a hurry. The Governor has given us six months time,” he said. Sena’s demands unacceptable, BJP not in favour of mid-term polls in Maharashtra: Shah A common minimum programme (CMP) being drafted by the Congress-Nationalist Congress Party (NCP) combine and the Shiv Sena will discuss matters starting from distribution of Ministries to broader policy-based issues, sources say.The programme is, however, likely to skip controversial issues. “The CMP will be about policy direction and will not include every issue in the State today,” said a senior Congress leader working on the draft. The issues such as the Sena’s demand for Bharat Ratna to Veer Savarkar will not be in the CMP as it is the demand of a particular party.The NCP on Wednesday appointed a five-member committee including legislature party leader Ajit Pawar, State president Jayant Patil and Leader of the Opposition in Council Dhananjay Munde to hold discussions with the Congress and the Sena. Congress leaders, including former Chief Minister Ashok Chavan and State president Balasaheb Thorat, met at the office of the former Chief Minister Prithviraj Chavan to identify similarities in the manifestos of the three parties and come to common points to move forward.Sena chief Uddhav Thackeray is directly monitoring the discussions along with senior party leaders.Also Readlast_img read more

Dwyane Wade, Bulls agree on buyout

first_imgLongtime friends and former teammates Dwyane Wade and LeBron James could be headed for a reunion at Cleveland after Wade and the Chicago Bulls reached a buyout agreement. The Cavaliers are reportedly among the favorites to land the three-time NBA champion. APMIAMI — Dwyane Wade signed with Chicago before last season in large part because the affinity for his hometown was still very strong.A year later, he’s about to be on the move.ADVERTISEMENT Bolts clinch No. 1 seed Frontrow holds fun run to raise funds for young cancer patients  After the Butler trade, it was evident Wade was getting a buyout. The question was when. And now the question is: What will Wade decide next?“Anything that happens from a personnel standpoint down the road, or any opportunities that are there, we’re always going to approach that,” Riley said Friday.The opportunity is coming for the Heat, and anyone else who’s interested.Wade averaged 18.3 points for Chicago and returned from injury late in the season to help the Bulls get into the playoffs. Over his 14 seasons, Wade has averaged 23.3 points, been to the playoffs 12 times, won three rings and took home the 2006 NBA Finals MVP award.Bulls President John Paxson told CSN Chicago last week that he and general manager Gar Forman sat down with Wade when the season ended, and planned to do so again when Wade went back to Chicago.ADVERTISEMENT LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Wade and the Bulls agreed to terms on a buyout agreement Sunday, a person with direct knowledge of the talks told The Associated Press. Wade is considering several options, including a potential return to Miami or a reunion with longtime friend LeBron James in Cleveland, according to the person who spoke on condition of anonymity because the buyout has not been formally announced.Wade will have other suitors as well. ESPN reported San Antonio would be a possible landing spot and Oklahoma City — which added Paul George this summer and will formally complete the trade with New York for Carmelo Anthony on Monday — would also seem to make sense as well. Wade has kept his home in Miami, and Heat teammates have made little secret that they would welcome him back with open arms.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHeat President Pat Riley said late last week that he is still in love with Wade. He could not discuss the possibility of trying to bring Wade back to the Heat because NBA tampering rules do not allow such conversations about players under contract with other clubs.That contract is about to come to a quick close. Wade was due about $24 million this season from the Bulls, who traded Jimmy Butler away this summer and are entering a rebuilding phase. Read Next Don’t miss out on the latest news and information. E.T. returns to earth, reunites with grown-up Elliott in new ad  Nonong Araneta re-elected as PFF president MOST READ LATEST STORIES Kammuri turning to super typhoon less likely but possible — Pagasa BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue01:46US defense chief agrees it’s time to take another look at defense pact with PH01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC Given how quickly the buyout was agreed to, that talk apparently happened fast. View commentslast_img read more

KL-ICFOSS(MES8)

first_imgICFOSS to shift operations from Technopark to Sports facilties Ltd Thiruvananthapuram, June 20 (PTI): International Centrefor Free and Open Source Software (ICFOSS), a nodal agencyconcentrating on free software development, is shifting itsworkspace from Technopark to the Sports Facilities limitedhere and expects to start its operations by January next. ICFOSS, which will occupy about 30,000 square feet space,will house technology incubators and start ups at thefacility, and aims to create more opportunities for buddingentrepreneurs. The operations will start by January, 2019, a pressrelease from the Sports facilities ltd said. The agreement of ICFOSS and Sports Facilities, also knownas Sports Hub, was exchanged in the presence of Kerala ChiefMinister, Pinarayi Vijayan this evening. Ajay Padmanabhan, Chief Operating Offier,Sports Faciltiesltd, handed over the signed agreement to Jayasankar Prasad,Director, ICFOSS. The Sports Hub, recepient of four awards, including theDavid Vickers Award for New Stadium Venue of the Year 2016(International), is the new benchmark in sports infrastructurein India.Built in over 37 acres, the facility integrates sport,recreation and leisure. Developed by IL&FS group in PPP with the stategovernment, the facility comprises a 50,000 capacitystate-of-the-art cricket-cum-football stadium. PTI UD APRRBS RBS RBSlast_img read more

10 months agoGenoa president Preziosi admits interest in Sporting CP midfielder Sturaro

first_imgTagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say Genoa president Preziosi admits interest in Sporting CP midfielder Sturaroby Carlos Volcano10 months agoSend to a friendShare the loveGenoa president Enrico Preziosi has expressed interest in Sporting CP midfielder Stefano Sturaro.Sturaro only left Juventus last summer.Preziosi said, “We need a pair of quality players in midfield, and we’ve made an offer for [Empoli’s Rade] Krunic.“Stefano Sturaro is an idea we have and I’m convinced he could come. He’ll cost us a bit, but he’s an investment.“He won’t be ready for a month or two, because he’s got a problem with his achilles, but he wants to re-launch with us. last_img read more

Photo: Alabama Awarded Broadcaster Eli Gold With A 2014 SEC Championship Ring

first_imgEli Gold has been broadcasting Alabama football games since 1988. In that time, he has seen the Crimson Tide capture four national championships and six SEC titles. To many ‘Bama fans, he is an indelible part of the program. To thank him for his time broadcasting for the program, Alabama football awarded Eli Gold with a 2014 SEC Championship ring.Sincere thanks from the bottom of my heart to the U. Of Alabama staff and players for the SEC championship ring. pic.twitter.com/JYazNIrJTL— Eli Gold (@EliGoldBama) August 21, 2015Gold is clearly very touched by the honor, and the response from the Alabama faithful. He responded to the dozens of fans who congratulated him on Twitter.eli gold thanks Congratulations, Eli. You deserve it.last_img read more

Iran says it has added 2 mini submarines to its naval fleet

first_imgTEHRAN, Iran — Iran’s state TV says the country’s navy has acquired two new mini submarines designed for operations in shallow waters such as the Persian Gulf.Thursday’s report says the one of the submarines — also known as midget submarines — was built in 18 months. The other, previously built, took 10 months to overhaul.The report says the two Ghadir-class submarines have sonar-evading technology and can launch missiles from under water, as well as fire torpedoes and drop marine mines. Iran began manufacturing Ghadir subs in 2005. The first was unveiled in 2007 and by 2012, five such submarines were incorporated into Iran’s navy.Midget submarines weigh less than 150 metric tons and are used for short missions, with no living accommodations for a crew of up to nine.The Associated Presslast_img read more

Trans Mountain granted injunction against pipeline protesters at two BC sites

first_imgParker was also unsuccessful in his request for an order requiring the removal of a structure called the Watch House, sayingit’s on a pipeline right of way and would cause significant safety risks.“I’m sensitive to the concern of those who created this Watch House, that it is of considerable significance to them,” Afflecksaid of the structure that was erected near the Burnaby Terminal on Saturday, when people marched against the pipeline. VANCOUVER, B.C. – Protesters must be restrained from obstructing the expansion of the Trans Mountain pipeline, says a British Columbia Supreme Court judge who has granted the company an injunction aimed at preventing people from entering within five metres of two work sites.Justice Kenneth Affleck said Thursday he felt it necessary to make a decision on the second day of a hearing instead of issuing a written order involving outraged demonstrators who have blocked vehicles and workers at the Burnaby Terminal and the Westridge Marine Terminal.The injunction is indefinite, allowing Trans Mountain to continue work it’s legally entitled to do after the federal government approved the twinning of an existing pipeline from Edmonton to Burnaby in the belief it is in the best interest of Canada, Affleck said. Trans Mountain has said that while protests began last November, it sought an injunction after demonstrators began intensifying their blockades recently when trees were being cleared. It said construction at the sites in Burnaby, B.C., is expected to last until December 2020.Affleck agreed with lawyers for two of 15 named defendants in a notice of civil claim that a 50-metre perimeter as part of aninterim injunction he granted last week was too broad because it encroached on private property and trails.Trans Mountain’s lawyer, Shaun Parker, requested a structure called Camp Cloud near the Burnaby Terminal be removed, calling it a “hotbed of aggressive activity” for protesters who want to “destroy the project.”But the judge said it will stay.“In my view there has to be a means of allowing the protesters who object to this work to remain reasonably close to the site,” Affleck said. “The plaintiff is going to have to tolerate a certain amount of agitation.”center_img He said Trans Mountain would have to demonstrate any emergency need to remove the Watch House but would then have to replace it.Casey Leggett, a lawyer for one of the defendants, said citizens have a constitutional right to protest the expansion of the pipeline.“The inconvenience, which my friends call a blockade, hasn’t gotten to the level of establishing irreparable harm,” Leggett said.He read from affidavits presented in court by a Trans Mountain lawyer, saying the company’s security staff noted protesters have sometimes stood peacefully at or near access roads to two marine terminals in Burnaby without disrupting vehicles or workers and left after police arrived.He said in one case, a woman was seen praying on a road and didn’t engage with security staff while on another day a woman sat in a lawn chair as vehicles were guided around her at slow speed.Affleck said while the first protesters’ conduct was unobjectionable, the second woman had no right to sit in the middle of a public road and the police would be justified in removing her.The judge also suggested Leggett was cherry-picking incidents that did not involve blockades aimed at stopping work at the terminals.Leggett replied that Trans Mountain had done the same and also focused on blockades rather than inconvenience, which he said does not justify an injunction.Activists have said they will continue opposing the $7.4-billion project despite the injunction.(THE CANADIAN PRESS)last_img read more